AD
Registry record
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0x90f9b2cf5d74a09c85aeb24452ef0deffde90120a3f1c66263d67caba4eb4eb0
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chain-registered
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This record has a CopyrightID on CopyrightChains and no confirmed Bitcoin attestation that verifies against this record, so no OTS fields are served. Verification establishes record integrity only. It says nothing about who made the work, who holds rights in it, or when it was made.
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there is a wide range of uses, a common form being commercial advertisement.
Commercial advertisements often seek to generate increased consumption of products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. Advertising that intends to elicit an immediate sale is known as direct-response advertising. Non-commercial entities that advertise include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Worldwide spending on advertising was estimated to be over US$1 trillion in 2025. Advertising's distribution for 2024 was 59.4% on digital, 24.9% on TV, 5.2% on out-of-home, 4.5% on radio, 3.5% on newspapers, 2.2% on magazines and 0.4% on cinema. Internationally, the largest advertising agency groups in 2025 were Omnicom, Publicis and WPP.
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