Lira

Registry record

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0xb62a7e729026c5166f83d69f056acc5f70f4448c55917180b782504821dad93f
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chain-registered
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Lerato Moipone Molapo (born 14 March 1979), known professionally as Lira, is a South African singer. Her name translates to "love" in Sesotho and she speaks four languages. She is a multi-platinum selling and an 11-time South African Music Award (SAMA)-winning Afro-soul vocalist, who refers to her music as "a fusion of soul, funk, elements of jazz and African." According to The Star newspaper, Lira is currently considered the foremost adult contemporary female solo artist in South Africa. She has appeared in major ad campaigns and been an ambassador for Audi, Shield, Samsung, MTN and BlackBerry. She has appeared on the covers of more than 30 magazines worldwide. She lends her time and resources to causes that matter to her the most. She remains active with and has received awards from various grassroots organisations, outreach groups, and advocacy programs such as the Student Sponsorship Programme – which presented her with the Inspiration Award in 2011. She has also participated in numerous activities for The Southern Africa Trust. In 2015, she was listed by Forbes Magazine as one of the richest female singers in Africa with net worth in excess of $35 million. She was a member of the coaching panel of The Voice South Africa from 2016 to 2019.

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